WHILE WORKING CLOSELY WITH THE CLIENT, THE SQUARE FOOT REALTY TEAM DEVELOPS A COMPREHENSIVE AND CUSTOMIZED MARKETING PLAN FOR EACH PROPERTY.
THIS INVOLVES CLOSE COOPERATION WITH THE CLIENT UNDER THE FOLLOWING PROCESS:
- Property evaluation. Determining property improvements to maximize marketability.
- Determining ideal targets (i.e. classes of trade) for the retail property.
- Developing marketing materials.
- Execution of Marketing Plan.
- Outbound marketing to 400 targeted retailers (based on selection of ideal targets) via in-person visits, telephone calls, email marketing, and mail campaigns.
- Distribution of marketing materials to 2,000 + NYC brokers every 14 days (generally Email marketing).
- Distribution of marketing materials to 2,000 + active retailers every 14 days (generally via Email marketing).
- Advertising on multiple websites, including CityFeet, Loopnet, PropertyShark Craig’s List, Costar, and others.
- Fielding of all inquiries and offers.
- Monthly reports to client summarizing all inquiries and store showings.