Cellphone firm hearts the LES

Boost Mobile signs on for its second outpost in the neighborhood.

cceimgBoost Mobile is doubling down on the Lower East Side. The prepaid cellphone company, which already has a location on East 2nd Street between Avenues C and D, recently signed a 10-year deal for 500 square feet at 197D Madison St., between Rutgers and Pike streets. The asking rent was $120 a square foot.

Margaret Royer, the broker with Square Foot Realty who represented Boost in negotiations, said the new location should appeal to “latte-sipping hipsters” who are in the Lower East Side neighborhood.

Boost has several other locations in the city. On Madison Street it will replace a pizza and fried chicken restaurant.
Howard Aaron and Aaron Gavios, also of Square Foot, represented landlord Dolphin Equities.

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